You might be wondering what a Fractional Marketing Director is? And, do you need one? Fractional Marketing Directors have upper level experience in a wide range of marketing disciplines and are usually available part time (or fractionally). That allows a small business to hire a marketing director with the experience and skills they need to grow for much less than hiring a full time employee.
If you're the owner, you have plenty of things to work on in your business. Marketing efforts should be constant and consistent to drive sales. I work with small businesses that need marketing leadership and want to achieve results. Marketing goals can vary between clients, but ultimately the sales chart needs to head north.
My career has revolved mostly around print design & brand development, website design, digital marketing, social media and e-commerce. That covers many of the marketing disciplines that most small businesses employ for marketing. My experience as a business owner also gives me a broad understanding of how small businesses operate. Smaller companies usually have tighter budgets. This demands creativity and results for every dollar invested in marketing and advertising.
Let's talk about your next project.